Towns, cities + municipalities
Cities are hubs for human progress and Out of Home media (OOH) or urban media is a proven accelerator of change that enhances daily experiences for people and their communities. We work in partnership with communities to offer a strategy for growth in many ways, most notably by enhancing the urban experience of citizens to help communities thrive. Benefits to cities include:
Maximizing revenue streams
Expanding quality and maintenance of street furniture
Improving the carbon footprint
Development of better durability for street furniture (i.e. green roofs, solar panels, reduction in energy consumption)
Incorporating plans to develop or improve sidewalk and transit amenities
Reviewing approaches to tenders
Integrating better smart city best practices
Create acceptance of digital screens
Enhancing public communications to better inform people
Assimilating data, security solutions, and maintenance support
Public Transportation Networks
Working in partnership to audit, assess and maximize asset value across mass transit channels, we help networks improve the overall efficiencies of transit agreements. OOH Capital is uniquely qualified to provide valued insights about:
Metro rail systems
Overground rail networks
Bus networks
Airport and terminals
Taxis and ride sharing
Bike sharing and personal mobility
Financial Institutions + private equity
We work with major banks, private equity, and advisory companies to unlock the wealth of opportunity available through wise investments in Out of Home media. OOH Capital is well positioned to provide expert advice related to:
Independent assessment and due diligence of OOH media company performance
M&A advice within the OOH media sector
Opportunity scouting and targeting for business development
Identification of new revenue streams
OOH media sector performance and trends
Technological transformation and sector disruption
Real estate trusts + retail businesses
Working with real estate partners, we help uncover untapped potential by developing strategies that unlock incremental revenue channels hidden within real estate holdings. What we do includes:
Advise on asset valuation and utilization
Development and deployment of new media products
Identify new revenue streams
Provide guidance for procurement and partnerships
Assessment and monetization of footfall
OOH Media Owners + agencies
Media transactions are at the center of the OOH media sector. We consult across a range of disciplines, supporting the aspirations of growing OOH media businesses and OOH specialist agencies. A wide range of services including:
Profitability and efficiency evaluation
Board composition and corporate governance advice
Operational structure, corporate development guidance
Strategic review of best-in-class business practices
M&A strategy and international expansion intelligence
Business development and marketing assistance
Consultation on procurement and pitches
Review and identification of appropriate deployment partners
Content commercialization, rights negotiating, and distribution planning
Service companies + tech platforms
Disruptive technology is transforming OOH media into a highly competitive ad channel with quality data, impressive insights, and proven results. OOH Capital can help suppliers and tech platforms better position for success with a range of services that includes:
Consultation on branding and marketing strategies
Developing, deploying and optimizing new product and service launches
Advise on the deployment of programmatic transactional platforms
assessment of incremental income potential
Global expansion assistance
