The Indian OOH Industry’s struggle for a common currency
Annie Rickard Annie Rickard

The Indian OOH Industry’s struggle for a common currency

The Indian Out-of-Home (OOH) industry stands at a critical juncture. Despite contributing only 4% to the total media pie, it remains an important yet underutilized medium. However, its fragmented nature, lack of standard metrics, and resistance to change have prevented it from achieving its full potential. 

Read More